I Need Digital Signage In My Lobby!... But Where do I Start?


The hotel lobby is the place where all the travel magic starts. This is where your customers wait for the check-in, where they read magazines, work on their laptops and simply have friendly conversations with other travelers.

While it’s smart to keep enough hotel representatives working at the reception, you should also consider using digital signage to make your hotel lobby more appealing and useful for the guests.

Hotel lobby digital signage is not that hard to install, maintain and simply utilize to your needs. We want you to spare a few minutes with our ultimate guide and modernize your hotel with lobby digital signage. Your guests will be super-excited, they’ll find the signage assistance convenient, and you’ll be able to deliver any type of content to showcase in your lobby at any given minute of the day.

Ask Yourself; “Where You need Digital Signage For?”

Identify the goals you’ll pursuit while working with the digital lobby signage software. This tool can benefit your hotel in a lot of ways, and you should define what friction points of the guest’s experience you want to affect with your signage displays. There are plenty of situations that you may seek to find a solution for:

  • You want to solve the wayfinding problem.

  • You may need a help center with an interactive touchscreen feature.

  • You may simply run ads and make additional money off it to support your business.

  • You can welcome your guests upon arrival.

  • You should try to automate your reception leveraging the interactive elements of signage systems.


Research Your Target Audience

Depending on your goals, you’ll have to target different types of people. The most significant feature of signage systems is the ability to target multiple audiences by simply running different types of content depending on the time and location of your displays.

Determine How Many Digital Signage Displays You May Need and Find Perfect Spots

Do a quick overview of your lobby and take a look at it from the visitor’s perspective. Try to think like your guest and determine where you’d like to access the signage screens for different purposes.

Usually we as your digital signage provider will advice and help you picking the right spots in your hotel. Need help or more information? Just click the button below and fill in the form or just give us a call!

In case you decide to do everything on your own and save yourself some money, you’ll need to conduct more in-depth research. Finding those perfect spots where you should locate your lobby digital signage requires a lot of input data, like:

  • What is the average view time from different spots in your lobby?

  • What kind of help your guests may need by the reception or near the bar?


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Prepare Different Types of Content & Rotation

Digital signage for lobby provides you with the dynamic feed of content. Basically, this is the key benefit of this whole signage system — show videos, photos, presentations and even integrate the social media posts into your screen network.

To make sure your content is not boring and irrelevant, you should work on its diversity.

Rotating content could be problematic if you did not prepare enough materials to support it. Make sure you understand the importance of the content rotation and ensure the constant flow of content coming to your dynamic feed. 

IRS Hospitality is your partner in Digital Signage Solutions! Excited to get started your Lobby Digital Signage Journey? Contact us about our possibilities and a free consultation!