Soon millennials will dominate the travel demographic. Hoteliers need to understand the nuances of this fast growing group of guests and be prepared with products and services that meet all their needs and expectations. Think about checking in with their mobile devices, high speed WiFi connection, controlling the entire room from curtains to A/C and from lights to door lock with their mobile devices.
The travel patterns of millennials will shape strategies of hotel companies in the coming years. The number of millennial travellers is significant and growing fast. It appears by 2017 millennials will outspend baby boomers on hotels. The mobile device will be millennials’ sole point of communication with the hotels they use. Not just the check-in, but also how they communicate if a drink is wanted, or a towel or directions to the gym.
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